If you can link it, you can track it!
"It's still my goto tracker."
"This is super deep tracking tool."
"Support + customer service is just great."
"It's still my goto tracker."
"This is super deep tracking tool."
"Support + customer service is just great."
It is an Ad tracker and attribution platform. Easy, right?
With CPV Lab you can track your campaigns across all channels, you can attribute conversions to the right channel, split test landing pages and offers, filter bot traffic, and send richer conversion signals back to Facebook, TikTok, Google Ads, and Microsoft via Conversion API integrations - so their algorithms work harder for you.
CPV Lab is a self hosted performance marketing tracker.
It can track all your marketing campaigns so you have the right data to optimize your marketing efforts.
Are you an affiliate marketer and you want to have all your campaigns in a single place so you can compare costs and comissions, split test landing pages and offers easily?
Or maybe you are a media buyer or you run own marketing agency?
Or you are an entrepreneur who wants to understand better where your marketing budget goes and what are the most profitable channels?
Then this conversion tracker is for you!
Prefer to skip the server setup? CPV One is the cloud-hosted version - same tracking power, zero infrastructure to manage.
If you can link it, you can track it!
CPV Lab can track all kinds of funnels, from easy direct link campaigns to complex funnels with multiple paths or landing page sequences or options.
99% of the marketing funnels out there can be tracked.
If you run Facebook, Google Ads, TikTok Ads, Native Ads, Microsoft Ads, Instagram, and anything else you can think of... all can be tracked easily with CPV Lab!
All of Your Traffic Sources in One Central Platform, with lots of information to help you in your business.
Running campaigns on iOS traffic or worried about cookie restrictions? CPV Lab's cookieless tracking via S2S postback keeps your conversions firing accurately regardless of what the browser does.
Learn more
I've been using CPV Lab for over 9 years and it's still my goto tracker.
The team behind this are absolutely fantastic, not only do they respond quickly if you need support, but they even go out of their way to try to include features you request.
MV Lab is also a fantastic addition. Highly recommended.
The flexibility of CPV Lab Pro is unmatched when you want to really get into tracking your campaigns.
Customer support is also super knowledgeable of their product.
I've been using this product for years and love it!
I am someone who is very interested in CPA Marketing + being a person who is just starting in that area I wanted
to get the best possible tools I could use and so I purchased CPV Lab Pro and MV Lab-a multivariate testing
for landing pages.
Their software is excellent but what I want to talk about here is the support that occurs there.
Their support + customer service has been just great, they went way beyond what could be normally expected
to solve problems I was personally having.
I had many issues and questions and they were solved in short order by their support tickets or chat,
Dan being the support agent I dealt with. I almost couldn't believe it. It's one thing having good software
but when you get support like I got well I can't recommend them highly enough.
Being a user of CPV LAB PRO has been all that I thought it would be. Amazing consistent daily CPA conversions and sales.
This is super deep tracking tool. Highly recommended for everybody who is looking for a high quality
supper Affiliate tracking Tool for CPA marketing success.
Not only is CPV LAB PRO software excellent, but the support team is great... Any issues or questions I have had
have been answered within 2 minutes using their Email Support. I can't recommend CPV LAB PRO highly enough!
It's all about the support and it's all about customer service and these guys have it!... 24/7!!!
I tested plenty of ad trackers in my experience, but CPV Lab is my all-time favorite! It's easy to use and it covers my need to test and compare multiple traffic sources, landing pages, and creatives.
It will make you more productive, help you optimize your campaigns, and save you so much time doing it you will be dumbfounded. I know this review might come out sounding like a sales letter, but I have never been so impressed with a piece of software in this industry, ever.
It has changed my business... which in turn has changed my life... Today I am able to determine the exact data I need with a quick glimpse of my stats page and I now with an extra 2 hours a day I can 1) build more camps and grow my business or 2) spend more time with my family.
CPV Lab made it faster and easier to quickly test and optimize a huge variety of campaign types. I spend less time analyzing data and more time testing new offers.
CPV marketing is all about testing & optimizing your campaigns. CPV Lab in my experience offers the easiest, most efficient, way of changing out landing pages, testing mixed DL and LP based campaigns, and reviewing target ROI. I look forward to future updates.
My experience with CPV Lab Pro has been great! I believe that they're reasonably priced, and even using their free version enabled me to learn the skill of tracking online marketing campaigns. I'm not very tech savvy at all, so I'm really glad that I can send their support team emails and get quick responses. I've literally sent them email after email after email asking tech-related questions. Julia from CPV Lab Pro has always been phenomenal in responding in a timely manner. Thank you, CPV Lab Pro!
CPV Lab comes integrated with all major Traffic Sources and Affiliate Networks.
This means that you only need to choose the Networks that you want to use and they will get automatically configured!
We don't like to impose limits and restrictions here at CPV Lab, that's why we only offer Unlimited Plans with: unlimited campaigns, events, traffic sources, landing pages, offers... you get the point!
Send conversion data - including email, phone, and custom parameters - directly back to Facebook, TikTok, Google Ads, and Microsoft Ads via their Conversion APIs. Richer signals mean their algorithms find more of your best customers and lower your cost per conversion over time.
Reports to see what Keywords, Placements, Ads are performing better. Get endless views and filters. Aggregate data in any way you need to get a better understanding of your campaigns.
Find all your metrics in one place: visitors, Cost, CTR, Engagement, Conversion rate, Subscribers, conversions, ROI, P/L. Plus, 30+ data points will give you information about mobile, GEO location, ISP and more.
Split testing is very easy with CPV Lab. You can do split testing for landing pages, offers, traffic sources, directly from the tracker. Place your tracking link at the source and manage the rest from the CPV Lab.
You will be able to test multiple variations of the same Landing Page without having to make copies of the page.
CPV Lab connects to your automation and AI tools via API v2, Make.com,
and n8n -
so your campaign data does not sit in a dashboard, it drives
automated actions.
CPV Lab is available as a native app in Make.com. Connect your campaign data to CRMs, spreadsheets, Slack alerts, email platforms, and hundreds of other tools - without writing code.
See Make.com integrationUse the CPV Lab API v2 to feed real-time campaign data into AI agents, custom dashboards, and automated reporting pipelines. The API is structured for use with AI tools and automation platforms.
See API documentationPull conversion data, ROI metrics, and traffic source performance into your own reporting stack. CPV Lab API v2 is built for reliable, consistent data export to any downstream tool.
Explore the API
What is CPV Lab? What can I track with CPV Lab? How many clicks (events) can I track? How much Traffic can CPV Lab handle? Does CPV Lab work for mobile tracking? Can I get a free trial? Can I track Google Ads, Microsoft (Bing) Ads or Facebook Ads? Which affiliate networks does CPV Lab work with? Can I use CPV Lab from a Smartphone or Tablet? Do I have to pay to use the API? How can I learn how to use CPV Lab? What type of support you provide? What if I want to migrate campaigns from another tracker? How can I pay for CPV Lab? Do you offer a money-back guarantee? Is the lifetime plan a one time payment? Can I cancel my subscription plan? How does license renewal work? What do I need to install CPV Lab? Do I need to purchase hosting? Do I need a domain name for CPV Lab? Can I have somebody help me with the install? Can I install CPV Lab on more than one domain? Does CPV Lab run on nginx? For how long do I get support for the lifetime license? Find the perfect tool for improving your campaigns performance - 100% satisfaction guaranteed.
Posted on Thu, 2 Apr 2026 by ElizabetaK
Posted on Mon, 23 Mar 2026 by ElizabetaK
Posted on Fri, 13 Mar 2026 by Julia D.
Get 14 days FREE trial to see how CPV Lab can help you get all the information you need about costs, conversion, visitors and more!
